Keep your blonde, silver, or highlighted hair bright and brass-free, naturally.
Maintaining vibrant blonde or silver hair shouldn’t mean compromising your hair’s health. Too often, toning products rely on synthetic dyes, sulfates, or silicones that create quick results at the cost of long-term damage.
Our Purple Shampoo & Conditioner were created to balance brassiness, restore shine, and protect your colour. All while nourishing your hair with 100% natural, toxin-free ingredients.
It’s a pure, gentle way to keep your blonde bright, your silver luminous, and your strands strong and hydrated.
The Problem With Conventional Purple Shampoo
Most purple shampoos on the market rely on harsh sulfates to create foam and synthetic dyes to neutralize brass. While they may brighten colour temporarily, they can also strip your scalp of natural oils, fade highlights faster, and leave your hair feeling dry or brittle.
Even worse, silicone-based conditioners can coat the strands to create the illusion of smoothness, but beneath that coating, your hair remains dehydrated and dull.
That’s why we took a different approach. Our Purple Shampoo and Conditioner deliver all the tone-correcting benefits you expect, without the ingredients your hair doesn’t need. Instead of stripping your hair to make it shine, we nourish it from the inside out.
The Natural Solution to Brassy Tones
Blonde and silver hair naturally reflect light beautifully, but exposure to sun, heat, and minerals in water can cause those warm, yellow or orange undertones to appear.
Our Purple Shampoo and Conditioner use natural violet pigments derived from botanicals to gently counteract those unwanted tones, keeping your hair cool, bright, and balanced.
But this duo does more than correct colour — it restores health. With every wash, your hair receives a dose of hydration, antioxidants, and nutrient-rich oils that bring back softness, shine, and manageability.
Why You’ll Love It
Our Purple Shampoo and Conditioner work in perfect harmony to brighten, tone, and deeply nourish without buildup or dryness. Here’s what makes them special:
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Sulfate-Free Formula: Cleanses gently without stripping away your scalp’s natural moisture.
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Colour-Safe & Silicone-Free: Protects blonde, silver, and highlighted hair while maintaining natural volume and texture.
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Plant-Based Pigments: Neutralize brass naturally, keeping tones bright and balanced.
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Nourishing Oils & Extracts: Hydrate, smooth, and repair, leaving hair silky and soft.
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Natural Shine: Instead of coating the strands, our ingredients replenish them — so your glow is real, not synthetic.
The result? Bright, radiant hair that feels as healthy as it looks.
How to Use for Best Results
For luscious locks and a hydrated scalp, start with a pre-wash using half the usual amount of shampoo you'd normally use. This initial step is designed to gently remove product buildup, focusing primarily on the roots.
Add water as you massage to evenly spread the shampoo, then rinse thoroughly.
Proceed with the remaining half of our Purple Shampoo for a full wash, which now, free from buildup, will create a rich lather, leaving your hair exceptionally clean.
After shampooing with our Purple Shampoo, generously apply our Purple Conditioner to your scalp and through to the ends of your hair.
Ensure even coverage for maximum softness and toning effect. Allow the conditioner to sit and penetrate deeply for a few minutes, then rinse thoroughly.
This process not only softens and detangles but also neutralizes brassy tones, leaving your blonde hair vibrant and luminous.
For Enhanced Hydration: After washing, finish with our Leave-In Conditioner and Hair + Scalp Hydr’A’tion oil to seal in moisture and add shine.
The more you feed your hair natural ingredients, the stronger and shinier it becomes. Meaning fewer tangles, less frizz, and a luminous finish that lasts between salon visits.
Ingredients That Care, Not Cover
Unlike conventional products, our Purple Shampoo and Conditioner aren’t built on fillers or artificial fragrance. They’re full of real, purposeful ingredients that restore hair health while keeping blonde tones bright.
Here’s a closer look at what’s shared between the two, and what makes each one unique:
The Difference You’ll See and Feel
Switching to natural hair care can feel like a small change.
After just a few washes, our customers report softer texture, longer-lasting colour, and a brightness that doesn’t fade. The formula’s gentle nature means you can use it regularly without fear of dryness or buildup.
Your blonde will stay luminous. Your silver will shine. And your scalp will thank you.
Conclusion
Healthy hair should never be an afterthought in your colour routine. With our Purple Shampoo + Conditioner, you can tone, hydrate, and protect — all in one beautiful ritual.
It’s a balance of science, nature, and care that brings your hair back to life.
Say goodbye to harsh purple shampoos that dry out your strands. Say hello to naturally luminous colour that reflects your best light.
Shop our Purple Shampoo + Conditioner Duo now, and discover how clean, toxin-free care can keep your blonde, bright, and beautifully balanced, the natural way.